How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily Rituals (#806)
https://www.youtube.com/watch?v=6vPr7HMjGW8 “I’ve developed a pretty good playbook around what I would call provocation marketing. When you have a really provocative ...












