Tap the Power of the FORD Method
The FORD Method has nothing to do with cars.
You struggle to build relationships because connections begin gently with small talk. Maybe you hate doing it.
“Small talk is not exactly an introvert’s favorite pastime. In fact, the simple phrase small talk can be code for torture.” Susan Cain
The FORD Method is about connecting with people. I’m not sure where it originated but searching Google for “FORD Method” delivered over 30,000 results. I guess it’s been around awhile.
The FORD Method:
F: Ask questions about family.
O: Ask questions about occupation.
R: Ask questions about recreation.
D: Ask questions about dreams.
Before the question:
The FORD Method is a conversation strategy, not an interview technique. When you ask one question after another you sound like an interviewer.
Create a comfortable runway for questions.
Use sentences before the question to soften your approach.
Before you ask, “Do you have family in the area,” Or “What do you do for a living,” say, “I’m just curious.”
Jumping from one question to the next feels like an inquisition.
Give a little of yourself before you ask the next question. “Oh, you work in the tech industry. I work in healthcare. We rely on technology all the time. How did you get into that?”
Soften questions by declaring intention. “I’d like to learn more about that. Do you mind if I ask how you got started?”
Transition from “O” to “R” (Recreation) by saying, “That sounds like a challenging job. What do you do for fun?”
Transition from “R” to “D” (Dreams) by saying, “I admire people who paint. Have you ever thought about doing that for a living?” If they haven’t thought about being an artist, ask, “What would you love to do for a job?”
What’s your best tip for building a connection with someone you don’t know?
Still curious:
If You Hate Small Talk Read This
Have better conversations using the FORD method
