Secureworks should roll out partner-first globally in early 2023.
Secureworks has launched its partner-first strategy across North America and all new Taegis business will be sold in collaboration with partners starting Dec. 1.
The partner first strategy is the next step in the evolution of Secureworks’ global partner program. The strategy is expected to accelerate Secureworks’ market share. It also signals a milestone in Secureworks’ transformation from MSSP to a cybersecurity provider of managed detection and response (MDR) and extended detection and response (XDR) products via Taegis, its cloud-native platform.
In the second quarter of Secureworks‘ fiscal 2023, over 75% of new Taegis business was conducted in conjunction with partners. The next stage in the partner first go-to-market (GTM) strategy will focus on investing in strategic partners that are best placed to deliver on the Secureworks growth plan.
Secureworks should roll out partner first globally in early 2023.
Partners Are Critical to Secureworks’ Business
Chris Bell is Secureworks‘ vice president of strategy, corporate development and strategic alliances.
“We’ve known since we first launched our Taegis XDR platform that partners would be critical to our business,” he said. “Since launching the global partner program in May 2020, our vision has always been to become a partner first company.”
Partner first is the natural evolution and next phase of Secureworks’ GTM strategy, Bell said. It will broaden Taegis XDR adoption and ensure customers can work with their trusted advisors in the partner community.
In the past year, Secureworks has seen significant growth and sales traction through the channel, Bell said.
“The accelerated growth of Taegis XDR, combined with the growth of our channel business, meant that we knew it was the right time to become a partner first organization,” he said. “For partners, working with a channel-centric organization helps them deliver even better outcomes for customers, and build long-term profit for their own business, through dedicated resources and GTM support.”
Taegis ‘Force Multiplier’ for Partners
Secureworks expects Taegis to be a force multiplier for its partners’ business based on the triple-digit Taegis growth Secureworks has seen year over year, Bell said.
Secureworks believes the shift to channel first will be a “significant” competitive advantage for its partners, Bell said.
“They will be at the forefront selling an industry-leading MDR and XDR offering that is growing significantly faster than the market,” he said. “We have designed the program to help our partners maximize their margins, we believe, above industry norms. We will continue to enable our partners with the knowledge we have about the adversary and experience as a leader in the cybersecurity space so we can GTM and win together.”