When a multinational pharmaceutical company debuted a new Master Data Management (MDM) platform for one of its products, it soon found that it was not able to produce the necessary data views and reporting that their sales reps needed.
The company needed to fix its MDM, clearly define roles and responsibilities, and regain the reps’ confidence.
As part of the fix, they looked to improve outlet management, or the ability to determine parent accounts for various hospital outlets in order to get the single source of truth for data that sales reps needed.
Read the case study to learn how IQVIA helped solve the problems and ultimately provided a roadmap for technology enablement that will continue to evolve within the customer’s ecosystem while remaining complementary to the existing infrastructure.
